If your target customers live in your area, hosting local events could offer high rewards. If your target audience often attends national industry events, you may want to participate in those conferences to get exposure as well. To help you decide where to put your energy and how to measure risks, rewards, and investments, we’ve put together this guide to show you how to pick the best marketing tactics for your business. You might have heard us say that we believe video offers the most powerful tool in Knowledge Commerce. You can create lots of different types of videos, but webinars are one of the most effective.
The only real risk in this category also relates to investment versus reward. Event marketing often requires a medium to large investment. You risk losing your investment if you attend or sponsor an event that does not produce results. So do plenty of research before getting involved with an event to ensure your target audience will be there and ready to connect with you.
Include a diverse mix of content types in your plan to appeal to every member of your audience. To start, you will need to uncover the topics that attract your audience’s interest as they progress through the customer journey. The Topic Research toolgives you ideas for subjects you should cover, as well as related questions, possible subtopics, and headers; these are insights all marketers can use.
Marketing is an organic process and closely follows the scientific mindset of trial and error. In the future, all investment follows the strategy that works, and hence you get to save money in the long run. She has 15 years experience in demand generation, content marketing, and campaign management. Her expertise has helped grow user bases by as much as 7x year over year, and a startup from nothing to $1. 2 million in revenue in just 3 years. Receive new SEO, content marketing, and competitive analysis tips straight to your inbox.
Creating buyer personas is very important for Content Marketing, but your audience isn’t solely made up of buyers. Audiences include people who begin interacting with your brand long before they intend to make a purchase. To keep your goals clear, ensure that every content piece builds toward meeting those goals and organizes them in a hierarchical fashion. Start with goals related to your overall vision and mission before moving on to identifying long- and short-term goals your Content Marketing can help accomplish.
Long-term strategic goals should take precedence over specific operational goals in your plan. Now let’s see how you can develop a perfect content strategy plan with some useful tips and tools that will help you to be more efficient. Start researching your audience to identify the type of information they are looking for and their favorite resources. Then, analyze your competitors’ content strategies to find your editorial niche. A clearly defined brand and product positioning will help you to provide a consistent experience for your audience and to build the right image of your brand through all your Content Marketing channels. However, Content Marketing is not just creating and distributing content. It is an entire strategic approach that allows you to attract and engage a clearly defined audience and, ultimately, generate profitable customer action.
Content Marketing offers a tremendous opportunity for businesses to boost their results. By delivering valuable and relevant content to users, you can improve your online reputation, build a community and grow advocates of your brand. Finally, remember that marketing is only measured by results. When you execute promotional campaigns but fail to track results, you will never be able to spot weakness and hence, there will be no improvement.